| Quote | Author |
| A satisfied customer - we should have him stuffed! | Basil Fawlty |
| Your most unhappy customers are your greatest source of learning. | Bill Gates |
| It is the customer who pays the wages. | Henry Ford (1863-1947) |
| Life's most persistent and urgent question is, 'What are you doing for others? | Martin Luther King JR. |
| The purpose of any organisation is to make and keep customers. | Peter Honey |